Lead generation is critical to your success in real estate — but are you doing it well? Good lead generation means a steady flow in your pipeline which also means consistent business. There is that crucial step between turning a lead into a client. We share with you 10 tips that will help you turn those leads into commissions.
10 Real Estate Lead Conversion Strategies
#1: Call Them before Emailing– Before you put your leads into any Email or Test message campaign, call them first! It helps to lay some ground work. Studies how that 98% of appointments are generated via phone call.
#2 Call Within 5 Minutes. Always call your lead within 5 minutes of their inquiry. An MIT Study found that you are 50 times more likely to get qualified if you call within 5 minutes than if you call within an hour and your chances get lower the longer you wait.
#3 Have good Scripts. Have scripts that will help you in every situation. While it is still important to be able to connect with your leads personally, scripts can help keep things professional and ensure that you get the information you need. Studies verify that using a script helps create a more professional perception.
#4 Focus on the Big Picture. If you truly want to connect with a lead then let them know that you aren’t focused on the listing but on them. Let them know that your goal is to help them with their needs and to find them exactly what they want. This will build your relationship and their trust in you as their agent. Keep in mind that the average homebuyer views at least 12 homes before making a decision.
#5 Be Persistent. Attempt to contact your lead at least 6 times. Studies show that agents have a 93% chance of making contact AFTER 5 attempts and only have 39% chance after just 1 attempt.
#6 Send Market Reports. Create Email campaigns around sending your leads details about the market in their neighborhood such as prices of recently sold homes in their neighborhood and average pricing. According to statistics 74% of homebuyer want regular updates on recent market activity for their neighborhoods but only 16% of agents offer this kind of information
#7 Nurture your Leads. Track your leads and create a system to nurture them. Sending emails and text messages, even just to say hello, can make a world of difference. Make sure that you keep them in a stream so that when they have any questions or are ready to move forward, you will be at the top of their mind. Studies show that nearly 75% of online generated leads are lost.
#8 Keep Everything Updated. Keep a constant eye on your lead generation plat forms. Are the numbers listed correct? How about your email addresses? Test online forms to ensure they are all working and make sure that your leads are flowing in properly. According to statistics up to 10% of agents provide the wrong phone number and email address on their ads!
#9 Ask for Referrals, Recommendations and Reviews. The best way to get new business is by word of mouth. If your client has had an amazing experience with you, ask them to tell other people about it or write a review for your business online. 92% of consumers trust recommendations from friends and family above all other forms of advertising.
#10 Treat All Leads Equally. There is no such thing as a bad lead. Every lead can bring possibilities for business. Treat all your leads with the same care and courtesy and you will definitely reap the benefits. You get results based on your efforts. Big efforts lead to big results.
How Should You Generate The Leads To Begin With?
Our recommendation? Hire Someone to take care of lead generation on your behalf. Your leads deserve time and effort, time you may not necessarily have. Hiring a person or a team that is dedicated to focusing on your leads can be very beneficial to you and your business. Knowing that you have people to stay on top of your leads while you are focusing on what you need to do to grow your business can be game changing for you.
A MyOutDesk Real Estate ISA can focus on your leads from generation, to follow-up and nurture. Visit us online at https://www.myoutdesk.com and make sure to schedule a Double My Business Strategy Session with us today!